Swansea-to-Cork owners offer naming rights and sponsorship to variety of companies
West Cork Tourism Co-Operative Society Limited, owners of the Swansea-to-Cork service (Fastnet Line), is seeking expressions of interest from companies wishing to name and sponsor the ferry.
As part of a wider process of drawing up a financial plan to exit examinership, the Co-Op is developing some creative commercial opportunities for companies, state and semi-state bodies or individuals to support the future of the service on both sides of the Irish Sea
At 270 ft by 50 ft, the vessel would be transformed into the largest mobile billboard in Ireland/Wales/the UK for two years.
The sponsor will be able to cover the entire facade of the MV Julia, which has been nicknamed ‘The People’s Ferry’, with their logo and branding.
Noel Murphy, Chairman of the West Cork Tourism Co-Operative, said:
“By providing the opportunity for investors to secure the naming rights of the MV Julia, we are offering an innovative and mutually beneficial avenue by which to raise funds for the ferry."
The naming and branding of the only ferry service between South West Wales and Southern Ireland is a great way for investors to help ensure the survival of the service, while also achieving a tangible return on their investment.
We are hoping that our ship can sail with the name and colours of an iconic Irish/Welsh brand. The new Julia could personify Irish creativity or Welsh fighting spirit.
There is an urgent need for the Co-Op to secure further funding in order to ensure we exit the examinership process in early 2012.
Through a tremendous grass-roots campaign, we have raised €677,000 as of today. This has been raised by individual donors, passengers, shareholders, investors and local businesses.
We still have to raise slightly under €1 million and the revenue generated through sponsorship and naming rights will help greatly in our effort.”